7th Annual Pura Vida Awards



Tejano Artists To Host 7th Annual Pura Vida Awards

Tejano Tee Off Celebrity Golf Tournament and Dance scheduled

San Antonio, November 18, 1997: Pura Vida Music Awards, Inc. began their promotional campaign today with a press conference at their first Celebrity Golf tournament at the Quarry Golf Club in San Antonio with artists David Lee Garza y Los Musicales, Dee Burleson, Ruben Ramos, George Rivas, David Marez and Javier Galvan of Fama. Officials have also scheduled a dance for Sunday night the 23rd at the Tejano Rodeo nightclub, featuring the premier performance of the new "Grupo Vida", Amber Rose, and eight other additional artists performing. Proceeds benefit the PVMA scholarship fund, the Walk of Stars and annual Tejano Museum Exhibit.

Executive Director Waldo Cedillo introduced the new National Marketing Director for PVMA, Inc., Wanda Reyes. It was announced today that the date has been officially set for the 7th Annual Pura Vida Awards Ceremony for Tuesday, January 27, 1998, at the San Antonio Municipal Auditorium. A capacity crowd of five thousand people are expected to attend. Tejano star hosts confirmed for the awards are Michael Salgado, Patsy Torres, Gary Hobbs and Javier Galvan of Fama. Tickets will go on sale soon through all Ticketmaster outlets.

The Pura vida Awards 3 hour TV special will be televised on prime time in San Antonio from 7-10 PM on Paragon Cable and it will also be syndicated to other affiliates across the U.S. The one hour Pura Vida Radio Special will air on San Antonio^Òs official stations, KRIO 94.1 FM and KEDA 1540 AM.

Mr. Cedillo also mentioned that the Pura Vida Awards will have the Grand Marshall float in this years Christmas river parade with artists Jay Perez, Little Joe and Campanas De America.

    Events and dates to remember:
  • November 23, 1997 - Pura Vida Awards Tejano Tee Off Dance at Tejano Rodeo, San Antonio, TX
  • December 1997 - Meeting of the senior voting members of the Recording Industry and the voting begins
  • November 30, 1997 - 10 week Pura Vida Radio Special gets under way in 50 cities until February of 1998.
  • December 1997 - 2nd Annual Pura Vida "Tejano Christmas" TV Special
  • January 1998 - Press Conference to unveil "Official Poster" and announce the "Nominees & Performers"
  • January 26, 1998 - Pura Vida Paseo De Las Estrellas "Walk of Stars" unveiling at 5 PM at Market Square and presentation of educational Scholarship awards
  • January 26, 1998 - Governors Banquet, San Antonio, Texas
  • January 27, 1998 - 6PM Television Show, 7th Annual Awards at the San Antonio Municipal Auditorium
  • January 27, 1998 - Pura Vida VIP Post Party at the San Antonio Municipal Auditorium
  • January 27, 1998 - Internet "live" Webcast with the Artists on the night of the awards by Ondanet.
  • February & March 1998 - 3 hour TV Special telecast of the awards on various affiliates
  • November through February - Internet Website with coverage of all the 7th Annual Pura Vida Awards events