For Immediate Release
March 7, 2003

For More Information Contact:
Wanda Reyes, Marketing Consultant
(210) 733-3113 or

“Tejano Music Awards to Celebrate the Best in Tejano Music”

San Antonio, Texas. Texas Talent Musicians Association (TTMA) founders and organizers of the Tejano Music Awards, today announced plans for the upcoming XXIII annual Awards show and schedule of events. The annual Awards show will recognize and honor Tejano music artists for their achievements over the past year and will be held Saturday, April 5, 2003 in San Antonio; long known as The Tejano Music Capital of the World . at the SBC Complex – Freeman Coliseum.

Tejano music is widely known for its’ deeply rooted, infused and spiced mixtures of Mexican conjunto, German Polka and Texas rockabilly sounds. The music genre continues to develop a loyal and multi-generation fan following that spans from the mid-west, California, Southwest and internationally. “This Awards show is the only forum by which Tejano music artists are truly recognized.” Stated Robert Arellano, TTMA Board President. “Our Tejano music fans come from all over the United States year after year to support them. Tejano music is a Texas tradition that continues to thrive strongly; with a fan base that just keeps growing.”

Hosting this year’s Awards show will be award winning actor, producer and director, Tony Plana, star of ShowTime’s landmark and groundbreaking series Resurrection Boulevard and the star of numerous feature films. He’ll be joined by talented comedian and actor, Rudy Moreno; previously voted Latino Comedian of the Year. Mr. Moreno appeared most recently in ShowTime’s new drama series, King Pin.

Numerous events are slated in the upcoming weeks leading up to the exciting awards show; expected to draw over 100,000 fans of Tejano music. Most recently, a Tejano Music Awards Kick-Off Party was held March 6, at Club Desperado in Austin, Texas. Upcoming events include:

Tejano Music Awards Nominees Dance
Thursday, March 13, 2003 at Graham Central Station, San Antonio, Texas
Announcement of top 5 nominees in each category

Tejano Music Awards Kick-Off Party - Lower Rio Grand Valley
Thursday, March 23, 2003 at Graham Central Station, Pharr, Texas

Tejano Music Awards Industry Awards Ceremony
Thursday, April 3, 2003 at Graham Central Station, San Antonio, Texas
Awards honor individual musicians, songwriters, Rising Female, Rising Male
and Rising Group with voting done by peers

Tejano Music Awards FanFare
Friday, April 4 through Sunday, April 6, 2003 at Market Square, San Antonio
Free family event with over 100 Tejano bands performing
Special Tejano Artists Autograph Booths on Friday, April 4 only

23rd Annual Tejano Music Awards
Saturday, April 5, 2003, SBC Complex – Freeman Coliseum
Winners awarded from votes received in 14 Tejano categories

Official After Tejano Music Awards Party
Saturday, April 5, 2003 at Sunset Station, San Antonio

This year’s Tejano Music Awards sponsors include ACDelco, Coca Cola, Budweiser, Gibson Guitars, Hohner Accordion and Baldwin Piano. Media partners include Telemundo - KVDA Canal 60, HBC radio stations, KXTN-FM (San Antonio) and KICK-FM (Dallas), La Prensa (San Antonio), Que Onda Magazine, Tu y Yo Magazine, Latino Life and Latino Connection Magazine. Interested sponsors may still contact Wanda Reyes at (210) 733-3113 or the TTMA offices at (210) 222-8862. Media representatives interested in attending the awards show may contact the TTMA offices directly to obtain required media credentials or logon to the TTMA web site to complete a media credentials form at Tickets for the 23 rd Annual Tejano Music Awards are available through TicketMaster . at 1-800-500-8470 or 210-224-9600.

TTMA is a non-profit organization whose purpose is to promote professional excellence; a better understanding and greater appreciation for Tejano music; and provide a public forum for songwriters, performers and musicians in order to recognize their artistic efforts and achievements through the annual Tejano Music Awards and related events. TTMA is based in San Antonio, Texas, “The Tejano Music Capital of the World.”.