August 20, 1998
MIAMI: Hailed as "los ídolos de américa latina," the two-time Grammy Award-winning group La Mafia has been invited to showcase at the second annual music industry conference being organized by the Reed Midem Organisation in Miami from August 25 through August 28. Scheduled to perform as part of the Miami Beach "Twilight Music Series," La Mafia will offer a free outdoor concert at the corner of Lincoln Rd. and Lennox Ave. on Thursday, August 27, beginning at 7:30 p.m..

Opening for La Mafia as part of the "Latin Love Jam & Nuclear Polka Party" is the eclectic Brave Combo, the "polka party band" from Denton, Texas. The single most import annual industry event for Latin music, Midem Latin America & Caribbean 1998 will attract delegates and music market professionals from around the globe for a trade show, conference, panels, symposia and concerts.

A Sony/Sony Discos recording act based in Houston, La Mafia will introduce material from its newest album. Appropriately entitled Euforia, the CD is slated for a September 1st release. It features the work of well-know composers Roberto Morales, Victor Daniel, Chein Garcia Alonso and Jorge Luis Piloto.

Produced Mando Lichtenberger Jr., an original bandmember, the album is currently being previewed on radio with "Pido," the lead single off the upcoming disc. Lichtenberger also directed a video for the single.

"Mando has always been our primary artistic director. In addition to the music, he supervises photo shoots and delegates publicity and promotion," added Oscar De La Rosa, La Mafia's lead vocalist.

The single, a bolero-styled ballad, is already being compared favorably to monster romantic La Mafia hits such as "Me Estoy Enamorando (I'm Falling in Love)," "Vida (Life)," and "Para Siempre Contigo (Forever with You)," revealing the essential La Mafia, with a style that is both traditional and contemporary at the same time.